What We Do

Goodiny is a SaaS platform that helps independent restaurants, food vendors, and local markets sell directly to their customers online — without marketplaces or commissions.

Merchants can create a branded storefront, manage products or menus, accept online orders, and receive payments in one place. Customers place orders directly with individual merchants through storefronts powered by Goodiny.

Goodiny provides the technology infrastructure for ordering and payments, while merchants are responsible for preparing and fulfilling orders.

We are a mobile SaaS platform for restaurants, grocery shops, and local markets that empowers small food businesses to sell directly to customers — with no aggregators, no commissions, and no technical barriers.

Positioning

Goodiny is an Indie Market — a direct-to-consumer ecosystem for food businesses where sellers control their sales, terms, and customer relationships.

We stand for independence, transparency, and direct sales culture, offering an alternative to traditional marketplaces.

Tagline:

Go indie. Sell direct.

Problem

Traditional marketplaces:

• Take up to 40% commission from every order
• Block access to customer data
• Destroy direct brand loyalty

As a result, small and medium businesses lose both profitability and independence.

Solution

Goodiny offers sellers:

• Instant store creation from a smartphone — no coding required