Project Overview

Goodiny is a mobile SaaS platform for restaurants, grocery shops, and local markets that empowers small food businesses to sell directly to customers — with no aggregators, no commissions, and no technical barriers.

Just as Fresha.com has digitalized the beauty industry and Shopify.com has given independence to small merchants, Goodiny brings the same freedom to the world of food and local products.

Positioning

Goodiny is an Indie Market — a direct-to-consumer ecosystem for food businesses where sellers control their sales, terms, and customer relationships.

We stand for independence, transparency, and direct sales culture, offering an alternative to traditional marketplaces.

Tagline:

Go indie. Sell direct.

One-liner (Y Combinator style):

Goodiny is like Fresha.com for food — we help restaurants, shops, and markets sell directly to their customers without aggregators, commissions, or technical complexity.

Problem

Traditional marketplaces:

• Take up to 30% commission from every order
• Block access to customer data
• Destroy direct brand loyalty

As a result, small and medium businesses lose both profitability and independence.

Solution

Goodiny offers sellers:

• Instant store creation from a smartphone — no coding required
• Fully functional online ordering and catalog management